How The Celebrity Traitors reversed TV’s most troubling trend
https://www.theguardian.com/news/ng-interactive/2025/nov/08/how-the-celebrity-traitors-reversed-tvs-most-troubling-trendFandom memes, influencers and TikTok deal helped secure industry’s holy grail: gen Z loyalty
There are not many plaudits left for The Celebrity Traitors, which has delivered tension, crowd-pleasing ineptitude and the most famous fart in television history.
Yet for all the show’s achievements, one in particular – a feat that TV executives across the globe have been desperate to deliver – may stand out as the most impressive: it has got gen Z watching live TV.
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