It's really simple
http://scripting.com/2025/09/11/123936.html?title=itsReallySimple
Reminder: Sept 18, one week from today, is the 3rd anniversary of the 20th anniversary of the release of RSS 2.0. I often forget to mark that day. It's not an event that's marked by others very often, but in my humble opinion, it deserves more respect than it gets.
Around the time of the 20th anniversary I decided to swing back and see what more we could do with RSS. It had been sitting there basically going nowhere for most of those 20 years. I want to be clear, there were good and useful products created and supported, but there was none of the innovation that would have happened if it hadn't been so severely injured by Google and the many VC-backed startups hacking away at it.
A format like RSS has to be loved. And if you make it too complicated or vague, with too much political shuffling of the deck what you get is ActivityPub. That's what RSS would have become if it went down the path the tech industry wanted to take it down. We have a perfect artifact to look at. An A-B comparison. Couldn't be more stark. And, after almost 23 years, RSS is still simple.
Anyway, around the 20th anniversary, in the leadup to it, I decided if no one else was going to invest in RSS, I would, and let's see what comes of it.
The result was FeedLand which is fundamentally different from all the other feed readers in that its subscription model is patterned after the twitter-like social media apps. Everyone's subscription list is public. I can look at your list and you can look at mine. You can also put categories on the feeds you subscribe to and route them to other servers doing other things, through the magic of the web. And get this -- you can even subscribe to a category of my subscriptions. Lots of power there, but still it's simple.
FeedLand is the perfect back-end for a twitter-like system, for the feeds part. And for the words, the perfect back-end is WordPress. I only discovered that about 1.5 years ago. And I had to see what it looks like. No more tiny little text boxes, WordLand is a real editor that supports the basic writing features of the web. How do I know? Because it saves its data in Markdown. That has come to be the defining format for the text-based web. One which has been totally ignored by the twitter-like systems. Markdown is like MP3. If you're mixing sound into feeds you use MP3 of course. It's there for you to use. As was Markdown. If you're mixing text you're mixing Markdown.
So while everyone was dancing on Twitter's dumpster fire of a social network I decided to build on something much bigger. The web. RSS and Markdown. WordPress and FeedLand.
The name Really Simple Syndication is supposed to make you smile, while most techie formats make you want to pull your hair out. RSS reads pretty well even if you know nothing about feeds and XML. I wish the browser people hadn't insisted on masking it with ugly CSS style sheets. I like lifting the hood of a car to see what's there even though I don't know what many of the things in there do. I learn by doing it.
RSS isn't ugly, it's brilliant, and shouldn't be fear-inducing, hence the promise: it's really simple.
I had a great talk/podcast interview yesterday with Matthias Pfefferle about everything I'm interested in re WordPress and networking, and our interests overlap a lot. I was explaining how I wanted to see a whole market of editors. You could see them as "For WordPress" but there's another way to look at them. They're plug-in replacements for the dreaded "tiny little textboxes" we see in twitter-like systems. Those awful little things. We know so many ways to make better editors. Now imagine that we store your Mastodon posts in WordPress documents (we do). And you see how the pieces start to fit together. Think of WordPress as the command line of the social web. And it really will be the web, not a promise of someday maybe being the web. It's like a Wordle puzzle. You have to move the parts around until you see a picture develop. Another fun thing, WordPress has a great simple REST api that's been around since 2017, and it covers most of the product functionality and is debugged, scaled and stable. It probably is the simplest API for ActivityPub. Now does that blow your mind? This is how you know this is the web, because your mind keeps exploding once you realize the things you could do just by connecting two things together and it works because they interop. Matthias has been working on this stuff since 2008. Our paths didn't cross until earlier this year.
I've gotten a lovely response to the Que Sera Sera post I linked to here. It's from 1996, I was reporting from a tech conference I was at where there were all angry men on stage threatening everyone else. They may not have known they were doing that, but it was awful. And so different from the web we were just beginning to understand at that time. I'm going to start going through the posts that I remember making a difference at the time. No better way for me to remember what the web is, going back to these memories when it was all fresh and new, before the leaders of tech realized what was going on. Google didn't ship for another two years. It probably wasn't even in development at the time. Yet I think the last section is a good anthem for the web, for those of us who think it's time to cut pop all the bullshit off the stack and get back to our roots.
A couple of days ago I saw a post from Evan Prodromou asking if I had seen a product announcement, and was wondering what I thought of the name. The name of the product was Really Simple Something. I said it was the first I heard of it. I did a little digging using ChatGPT and found they can do this, it’s not illegal or unethical. But it’s also true that you could invent a new format and call it HTML even if it isn’t what we think of as HTML today . The W3C would have no recourse. If you wanted to make a new CSS to compete with the existing CSS, no one can stop you, and you can call it CSS. Not a good way to run the internet imho. But that appears that's how it works. So as much as I didn't like what they did, esp the fact that the first I heard of it was a public announcement, and had no time to prepare or maybe even help them do something better, I guess we have to accept it. RSS has been through this before and came out okay. I just wish it would stop at some point. It's a useful thing, deserves love and support, not just from me, but from everyone, esp people who run companies that depend on it. You benefit as much as I do. End of sermon.
I did a podcast interview yesterday with Nathan Wrigley at WP Tavern. I had a great time, and learned a lot. It's interesting that while I am not a member of the WordPress community, there is a big intersection between that community and one I do belong to -- the web. WordPress was founded on the principles and idealism of the web. It's baked in. So it might be the largest community of users, not exclusively developers, who have the same values as the web, which are very very powerful values. I'm rediscovering them and it's wonderful. It means I can plug your app into my server and they work first time. It's the just works part that makes it the web. It makes you suck in your breath and go, I'm there now. One interesting thing that came up was the subject of altruism, which is something I reject re myself. It doesn't work if what I do is altruism, because we all must be somewhat committed to the success of our competitors, because if we don't we are locking people in. It's so important that users have freedom of movement. If they don't things stagnate like our 19 years of Twitter. I'm going to be Nathan's show again, and again if he'll have me, to check in on the progress of my humble project to create a new layer, combining WordPress and all the other good stuff that isn't hooked up to it yet. I could not have hoped for a better introduction to The Land of WordPress.
The Dems are terrible at politics. They should be running ads on TV saying that no workers in the fields means food prices soaring as we'll have to import food because all the American crops are dead because there was no one to harvest them. It's true. Why didn't anyone see this coming? Well we did see it coming, but the Dems were too dumb to do anything about it. They're supposed to be the "woke" party, isn't it funny that they're so un-woke about something like keeping Americans fed!
Screen shot of a post by Evan Prodromou on Masto yesterday. "You publish where you want to publish, Dave. We'll find a way to connect to you. That's the whole point." Indeed that is the whole point. I say it like this. "Interop is all that matters." If our products interop that's pure love. The rest of it is baloney. Maybe I'm not a nice guy. Not my job. We've being fucked over by "social media" for 19 years now, and the new ones who say they're open, and on the web, and decentralized, are not. The only way out of this mess is what Evan said. BTW, I sent Evan a pointer to the subscription list which is my outflow. I use OPML for the list and RSS for the feeds. That's where you will find my writing.
I watched the movie Seven last night, and I can't stop thinking about it. It got a shitty review in the NYT, which usually means I won't bother with something, but this time I decided to give it a try. The reviewer, Janet Maislin, didn't like the acting of Brad Pitt. I thought Pitt was an unlikeable jerk, but I also thought that was the role, but maybe I was wrong. I didn't care. I also couldn't figure out what city it was. It wasn't NY, but Maislin says it was. Usually in a movie set in NY, I recognize many of the locations. There are only a few places movies are shot in the city. But again, I didn't care. What keeps me thinking about it is the story. I'm not going to spoil it. Don't read any reviews before watching it, they pretty much all get in the way of the storytelling.
Two videos every US resident should watch to prepare for what might be coming. 1. The Lives of Others. A drama set in the eastern part of post-war Germany before the wall came down. People lived their lives, but their relationship with the government and the military would seem very strange to an American of 2025, But more of this is definitely what's on the way, and the technology for watching what you do is much better now, and our neighbors aren't any different, which is what the Germans depended on. 2. The Handmaid's Tale. Same kind of police state as in Lives of Others with a Christian twist. Everyone is a member of a caste. Most women are infertile since some unspecified disaster, and the ones who can reproduce exist only to reproduce. There are women who clean the house, and do a few other things. There are certainly other books, movies and series worth tuning into, but these are the ones I recommend now. Handmaid's Tale is also a book, which I have read, but the show on Hulu goes into more detail.
